The Relationship
We work with G-III on many of their brands — Donna Karen, DKNY, and G.H. Bass to name a few. Each one has different brand standards, different photoshoot cadences, and different needs. Not to mention, G-III wholesales to more than ten retailers, all with different image requirements. It became imperative for G-III to have a retouching partner that understood the different nuances of each brand and each retailer, and could scale up and down with them as needed.